BOB WILLOUGHBY PHOTO ARCHIVE
CHALLENGE
Brand, package, organize, and refine a body of early Jazz photographs and on-the-scene anecdotes by noted Hollywood set photographer Bob Willoughby to create a collector-worthy monograph with shelf and table appeal.
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BOB WILLOUGHBY BACKGROUND

set photographer for over 100 films, including “THE GRADUATE,” “WHO’s AFRAID OF VIRGINIA WOOLF,” “ROSEMARY’S BABY” and more

creatOR of multiple technical innovations, including Remote radio triggers

worked with SAUL BASS at the kahn institute

CONSISTENTLY IN PRINT FOR OVER FOUR DECADES

Print
Jazz: Body and Soul cover + slipcase
Print
Print

LOGO/title

brandED LOOK for publisher packaging

BOLD, ELEGANT, VIBRANT

VISUALLY references MUSIC

COLOR EVOKES classic jazz SLEEVES

BOLD FOR table / shelf visibility

EASILY adaptive to gallery and retail signage

Jazz: Body and Soul cover (Koko Taylor)
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COVER

STRIKING + ATMOSPHERIC

CAPTURES ENERGY OF PERFORMANCE

HIGHLIGHTS FOREWORD BY DAVE BRUBECK

letterforms echo shapes in photograph

Jazz: Body and Soul bio flap
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Jazz: Body and Soul Paul Desmond
Jazz: Body and Soul Miles Davis
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Jazz: Body and Soul Index and back flap

ORGANIZATION + LAYOUT

narrative established via anecdotes + recollections

expressive typography for section breaks

four color black and white, accented with PMS Silver and orange

SLIPCASE and orange Ribbon markers

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RESULTS

175% increase in gallery sales of originals

215% increase in estate prints

350% increase in internet engagement

served as catalog for high-end collectors

first PRINTINGS sold out

AWARDED AND INCLUDED IN GRAPHIS DESIGN ANNUAL

Now a collectible

CASE STUDIES
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